Terms of Tourism #4

1.Occupancies : A percentage indicating the number of bed nights sold (compared number available) in a hotel, resort, motel or destination.

2.Icon : A facility or landmark which is visually synonymous with a destination.

3.Fulfillment : Servicing consumers and trade who request information as a result of advertising or promotional programs.

4.Discounted Fare : Negotiated air fare for convention, trade show, meeting, group and corperate travel.

5.Destination Marketing Organization : Local tourism marketing organizations, such as convention and visitors bureaus or chambers of commerce.

6.Frequency : The number of times an advertisement appears during a given campaign.

7.Chambers of Commerce : Typically, a chamber of commerce will specialize in local economic development that can be include tourism promotion.

8.Buyer : A member of the travel trade who reserves room blocks from accomodations or coodinates the development of a travel product.

9.Motorcoach : Deluxe equipment used by most tour operators in group tour programs. Amenities include reclining seats, bathrooms, air conditioning, good lighting and refreshment availability.

10.Rooms blocks : Several rooms held for a group.